When it comes to e-mail marketing one of you most valuable assets is your e-mail list. Your customers and prospects are the lifeblood of your business. It’s essential to provide your subscribers with excellent content, but it is equally important to effectively build your list. Building your list is simply taking the quality content you have created and sharing it with other like-minded people. Once you have the content it will be about using the best e-mail marketing system.
Where Am I Today?
When it comes to e-mail marketing, consistency is very important. You will need to be sure the content is relevant, exciting, and that subscribers are looking forward to opening your e-mails.
You might not even have an e-mail list right now as you are reading this. Maybe your e-mail list is very small or perhaps you have a huge e-mail list and you want to focus on best catering to your subscribers.
No matter where you are with your e-mail list right now, this article is going to show you the power of having great content, organizing that content, and using the best e-mail marketing system that delivers content at the right times to the right people. This system is working for you no matter what you’re doing, where you are in the world, or whether you’re awake or sleeping.
The best e-mail marketing system available is only as good as the content that goes into it. I am going to show you why e-mail marketing is one of the most effective marketing models in 2018 and has been for many years.
This is what you are going to learn today:
- The importance of e-mail newsletters and e-mail automation
- Why use HTML templates and how to setup autoresponder e-mails
- Integrating your e-mail lists with other services
- Placing sign up forms on your website to build your list quickly
- Why tracking e-mails and segmenting your subscribers are needed for a successful e-mail marketing campaign
- What to look for when researching the best e-mail marketing solutions
E-mail Newsletters And E-mail Automation
An e-mail newsletter is something that your customer is going to expect on a regular basis when you have information they are interested in. This is a place to share guides, blog posts, news, products, reviews, personal recommendations, tips, announcements and any other creative ideas you can think of.
72% of customers prefer to be approached by e-mail. One of the main reasons for creating a newsletter is that it generates regular website traffic. The engagement levels on social media platforms such as Facebook and Twitter are declining rapidly as people are inundated with spam messages.
Newsletters on the other hand are the opposite. The person on the other end of the e-mail had requested information on that particular subject. They are familiar with the sender and are more willing to trust and act on the information sent to them. It is very important the content is what they are expecting and the subject lines grab their attention.
When it comes to finding the best e-mail marketing system it should be able to track e-mail clicks, opens, and delivered e-mails. We will discuss this more toward the bottom of this article.
The newsletters you create need to be unique, your own, and used for multiple different areas of your business. There aren’t going to be any new regulations anytime soon restricting how you can send your custom newsletters, or any large cost increases to your campaigns.
E-mail nowadays is on just about every smartphone in the country. When you send a beautiful attention grabbing e-mail the potential prospect will see that e-mail instantly. No matter where they are or what they might be doing. Please take a look at How To Create An Effective Newsletter.
Using HTML Templates And Autoresponder Follow Ups
HTML Templates make your e-mail newsletters stunning. You’ll have a professional eye catching e-mail newsletter in just a few minutes. Below are just a few examples of the professional looking HTML templates that can be used with your e-mail newsletters.
The above templates are just samples of the types of templates you are able to use. There is a template for every kind of business imaginable…
This is where it gets fun! The best e-mail marketing solutions let you choose from countless beautiful templates for your e-mail messages and setup an automated but personalized system. You can create e-mail campaigns for specific types of customers and place them onto different campaigns based on their activity. More on that in just a bit.
Integrating Your E-mail Lists
It is really important to use only one e-mail marketing program. No matter which program you decide to use you want to make sure that your e-mail marketing is not strictly linked to one website.
If you were to stop using a particular website or something were to happen, you do not want to lose all the hours spent building e-mail campaigns. It is best to have a program that takes your e-mail campaigns wherever you go. No matter what the subject, target market, or website, you can integrate those e-mails with multiple websites and software platforms. Once you find the best e-mail marketing system that fits your needs, it’s best to just stick with it. No need to change what works well for you.
Sign Up Forms On Your Website
All of the information you have read so far is essential to a successful e-mail marketing campaign. What is equally important and comes before all this fun stuff is the sign up form on your website. That of course is the section on your website where you have a place for visitors to put their name, e-mail, and any additional information you might want.
There are various styles and ways to collect information from pop up offers, giveaways, lead magnets, and simple forms at the top and bottom of your web page.
It is important to know the various ways you are able to collect that information. Please check out our best tools to capture e-mail information to become familiar with the best strategies, tools, and techniques.
Tracking Subscribers And Segmenting Your Subscribers
If you have made it this far then you are no doubt serious about using one of the most powerful forms of marketing on the planet and to find the best e-mail marketing system. Let’s go over a really cool feature which has to do with segmenting your audience.
Let’s say that Jayne signs up to receive your Top Baking Recipes E-mail Newsletter. When Jane receives your third e-mail newsletter you can see she clicked on a new blueberry pie recipe. Thanks to today’s sophisticated e-mail tracking you’re able to see this information in real time. You can then set her up onto an e-mail campaign that has pie recipes, tips, and other recipes similar to blueberry pie.
The great part about all of this is that it is automated and already setup before Jane even had that pie recipe craving! What you are able to do with different e-mail campaigns is mind boggling. Once you set these campaigns up it is like baking a cake in the microwave. You can set it and forget it!
Tracking your subscriber activity is so important and is so valuable. You want to know which of your e-mails are being opened, at what times, and who is opening them. By knowing these things you’ll learn the best types of e-mail templates to use, how to best word your e-mails and make the needed adjustments. Remember, at the end of the day you are working hard to best cater to your e-mail list.
Finding The Best E-mail Marketing System…
Alright. So you have now read through this information and you are pumped up and finally ready to put your e-mail campaign in place. Or maybe you are ready to switch over your e-mail campaign software to better manage and grow your list. Either way let’s take a look at what’s important when looking for the best e-mail marketing system.
- It’s good to know how long the company has been in business and their reputation.
- Make sure they have excellent customer service. Questions and challenges arrive and 24/7 customer support is best.
- You want to have hundreds of ready to go HTML templates to choose from covering just about any business.
- It’s important to have the ability to create sign up forms to place on your website to continue to build your list.
- The option to integrate your e-mail list with important tools such as Paypal and WordPress.
- E-mail tracking statistics which include delivered rates, link clicks, e-mail opens, and website views.
- Able to segment your audience by sending e-mails based on personal preferences, location, and previous e-mail actions.
- It should be easy to create eye catching e-mail templates with a simple drag and drop program
- Easy to create e-mail sequences and autoresponders
- A free trial that lets you explore everything the program has to offer to make a good decision without being rushed.
If interested you can check out which e-mail programs we recommend. We review customer service quality, features, company reputation, ease of use, and compare to other programs.
Overall E-mail Marketing Takeaways
Whether you are a regular brick and mortar business, online marketer, affiliate marketer, or even a network marketer finding the best e-mail marketing system is extremely important. Continuing to engage with your customers and prospects is essential to a sustainable business.
This article hopefully gave you some information on how powerful e-mail campaigns are, the amazing features available, and what to look for when choosing the right e-mail campaign program. Now it’s time to apply this information and share your business, ideas, and creativity with the world!