The Best E-mail Marketing System- Build, Engage, & Sell Your Audience

When it comes to e-mail marketing one of you most valuable assets is your e-mail list. Your customers and prospects are the lifeblood of your business. It’s essential to provide your subscribers with excellent content, but it is equally important to effectively build your list. Building your list is simply taking the quality content you have created and sharing it with other like-minded people. Once you have the content it will be about using the best e-mail marketing system.

Where Am I Today?

When it comes to e-mail marketing, consistency is very important. You will need to be sure the content is relevant, exciting, and that subscribers are looking forward to opening your e-mails.

You might not even have an e-mail list right now as you are reading this. Maybe your e-mail list is very small or perhaps you have a huge e-mail list and you want to focus on best catering to your subscribers.

No matter where you are with your e-mail list right now, this article is going to show you the power of having great content, organizing that content, and using the best e-mail marketing system that delivers content at the right times to the right people. This system is working for you no matter what you’re doing, where you are in the world, or whether you’re awake or sleeping.

The best e-mail marketing system available is only as good as the content that goes into it. I am going to show you why e-mail marketing is one of the most effective marketing models in 2018 and has been for many years.

This is what you are going to learn today:

  1. The importance of e-mail newsletters and e-mail automation
  2. Why use HTML templates and how to setup autoresponder e-mails
  3. Integrating your e-mail lists with other services
  4. Placing sign up forms on your website to build your list quickly
  5. Why tracking e-mails and segmenting your subscribers are needed for a successful e-mail marketing campaign
  6. What to look for when researching the best e-mail marketing solutions

E-mail Newsletters And E-mail Automation

An e-mail newsletter is something that your customer is going to expect on a regular basis when you have information they are interested in. This is a place to share guides, blog posts, news, products, reviews, personal recommendations, tips, announcements and any other creative ideas you can think of.

72% of customers prefer to be approached by e-mail. One of the main reasons for creating a newsletter is that it generates regular website traffic. The engagement levels on social media platforms such as Facebook and Twitter are declining rapidly as people are inundated with spam messages.

Newsletters on the other hand are the opposite. The person on the other end of the e-mail had requested information on that particular subject. They are familiar with the sender and are more willing to trust and act on the information sent to them. It is very important the content is what they are expecting and the subject lines grab their attention.

When it comes to finding the best e-mail marketing system it should be able to track e-mail clicks, opens, and delivered e-mails. We will discuss this more toward the bottom of this article.

The newsletters you create need to be unique, your own, and used for multiple different areas of your business. There aren’t going to be any new regulations anytime soon restricting how you can send your custom newsletters, or any large cost increases to your campaigns.

E-mail nowadays is on just about every smartphone in the country. When you send a beautiful attention grabbing e-mail the  potential prospect will see that e-mail instantly. No matter where they are or what they might be doing. Please take a look at How To Create An Effective Newsletter.

Using HTML Templates And Autoresponder Follow Ups

HTML Templates make your e-mail newsletters stunning. You’ll have a professional eye catching e-mail newsletter in just a few minutes. Below are just a few examples of the professional looking HTML templates that can be used with your e-mail newsletters.

best email marketing system

The above templates are just samples of the types of templates you are able to use. There is a template for every kind of business imaginable…

This is where it gets fun! The best e-mail marketing solutions let you choose from countless beautiful templates for your e-mail messages and setup an automated but personalized system. You can create e-mail campaigns for specific types of customers and place them onto different campaigns based on their activity. More on that in just a bit.

Integrating Your E-mail Lists

It is really important to use only one e-mail marketing program. No matter which program you decide to use you want to make sure that your e-mail marketing is not strictly linked to one website.

If you were to stop using a particular website or something were to happen, you do not want to lose all the hours spent building e-mail campaigns. It is best to have a program that takes your e-mail campaigns wherever you go. No matter what the subject, target market, or website, you can integrate those e-mails with multiple websites and software platforms. Once you find the best e-mail marketing system that fits your needs, it’s best to just stick with it. No need to change what works well for you.

Sign Up Forms On Your Website

All of the information you have read so far is essential to a successful e-mail marketing campaign. What is equally important and comes before all this fun stuff is the sign up form on your website. That of course is the section on your website where you have a place for visitors to put their name, e-mail, and any additional information you might want.

There are various styles and ways to collect information from pop up offers, giveaways, lead magnets, and simple forms at the top and bottom of your web page.

It is important to know the various ways you are able to collect that information. Please check out our best tools to capture e-mail information to become familiar with the best strategies, tools, and techniques.

Tracking Subscribers And Segmenting Your Subscribers

If you have made it this far then you are no doubt serious about using one of the most powerful forms of marketing on the planet and to find the best e-mail marketing system. Let’s go over a really cool feature which has to do with segmenting your audience.

Let’s say that Jayne signs up to receive your Top Baking Recipes E-mail Newsletter. When Jane receives your third e-mail newsletter you can see she clicked on a new blueberry pie recipe. Thanks to today’s sophisticated e-mail tracking you’re able to see this information in real time. You can then set her up onto an e-mail campaign that has pie recipes, tips, and other recipes similar to blueberry pie.

The great part about all of this is that it is automated and already setup before Jane even had that pie recipe craving! What you are able to do with different e-mail campaigns is mind boggling. Once you set these campaigns up it is like baking a cake in the microwave. You can set it and forget it!

Tracking your subscriber activity is so important and is so valuable. You want to know which of your e-mails are being opened, at what times, and who is opening them. By knowing these things you’ll learn the best types of e-mail templates to use, how to best word your e-mails and make the needed adjustments. Remember, at the end of the day you are working hard to best cater to your e-mail list.


Finding The Best E-mail Marketing System…

Alright. So you have now read through this information and you are pumped up and finally ready to put your e-mail campaign in place. Or maybe you are ready to switch over your e-mail campaign software to better manage and grow your list. Either way let’s take a look at what’s important when looking for the best e-mail marketing system.

  • It’s good to know how long the company has been in business and their reputation.
  • Make sure they have excellent customer service. Questions and challenges arrive and 24/7 customer support is best.
  • You want to have hundreds of ready to go HTML templates to choose from covering just about any business.
  • It’s important to have the ability to create sign up forms to place on your website to continue to build your list.
  • The option to integrate your e-mail list with important tools such as Paypal and WordPress.
  • E-mail tracking statistics which include delivered rates, link clicks, e-mail opens, and website views.
  • Able to segment your audience by sending e-mails based on personal preferences, location, and previous e-mail actions.
  • It should be easy to create eye catching e-mail templates with a simple drag and drop program
  • Easy to create e-mail sequences and autoresponders
  • A free trial that lets you explore everything the program has to offer to make a good decision without being rushed.

If interested you can check out which e-mail programs we recommend. We review customer service quality, features, company reputation, ease of use, and compare to other programs.

Overall E-mail Marketing Takeaways

Whether you are a regular brick and mortar business, online marketer, affiliate marketer, or even a network marketer finding the best e-mail marketing system is extremely important. Continuing to engage with your customers and prospects is essential to a sustainable business.

This article hopefully gave you some information on how powerful e-mail campaigns are, the amazing features available, and what to look for when choosing the right e-mail campaign program. Now it’s time to apply this information and share your business, ideas, and creativity with the world!

Jay S.

This Post Has 17 Comments

  1. Theresa

    I came to this page with a mix of hope and skepticism because email marketing is on my “to learn and implement” list, and it’s intimidating to me for some reason. I have found some programs online, but the price is so high and I’m not sure that the information delivered is worth it. The information presented here answered some of my biggest questions, including how to set up an autoresponder and how to make my newsletters look professional. I had no idea it’s as simple as using a template! I’m going to bookmark this page and go back through it as I start to learn and implement in this field. Thank you for reliable information that isn’t gimmicky!

    Also, do you know of an online program that teaches email marketing in detail for beginners? Preferrably one that isn’t too expensive? Thanks for your knowledge. I appreciate it.

    1. admin

      Thanks Theresa for the kind words. I would definitely recommend Aweber as they are inexpensive at $19.00 monthly, have a great reputation, and their customer service is 24/7 and in America. If you go to: you’ll get a 30 day free trial. You’ll also receive a free detailed course showing you how to put together e-mail campaigns, automate e-mail campaigns, and best way to use all of the really fun features their software has to offer.

      Theresa if you sign up let me know what you think. I have used Aweber for quite some time and I have no complaints whatsoever.

      – Jay S.

  2. Ngonidzashe Manzwangani

    Your article was of much value to me, I have to admit, you made made the job so easy for me. I recently created my first website and I hadn’t integrated Email marketing, this seems a decent way of attracting traffic to my site and promoting my brand. Are there any hidden costs on developing my email lists?

    Thank you o much for great information  

  3. Dave

    This is great. I really need to get this for my blog. Right now I’m using part of the interface for social media icons plug in and it’s like the bare basic version of this. Which Email marketing tool do you think is best or at least the one that you’ve used with some degree of success. 

    Let me know! 


    1. admin

      Hi Dave! I am very happy that you’ve found my article to be useful. I am currently working on the e-mail review page but want to give you my recommendation. Aweber is one of the best e-mail programs available.

      1) They have a starter 6 lesson course and e-book that gives you a certificate when you complete it. You’ll be writing great e-mails within a week.

      2) Their customer service is absolutely amazing! It is 24/7 and in America!

      3) They currently have a 30 day trial and their regular version is just $19.00 per month.

      Check out this link for the 30 day free trial.

      Hope this helps.

      Thanks Dave!

  4. Kenny

    Hi and thanks for the very useful strategies in how to add on to your sites potential through utilising the tools of an affiliate marketers trade. All the points you cover are very relevant and I am sure anyone viewing your site would benefit from at least knowing about them and practicing them on their own sites. Thanks for this, Kenny

    1. admin

      Thank you for the kind words Kenny. Appreciate you taking the time to read the article and letting me know your thoughts. If there are any other articles you would like to see on my website please let me know. Content is going to be added very regularly in the coming weeks.

      I am always looking to help others in as many ways as I can.

      – Jay S.

  5. Shane Black

    Hi Jay! I agree that having an email marketing system for your business is absolutely crucial. The amount of ‘heavy-lifting’ a good marketing automation tool can do is priceless to the switched on business owner. You’ve raised some really good points in the section about what to look out for in an email marketing system, great work!

    Quick observation – the link for ‘programs we recommend” isn’t active. I was looking forward to reading which programs you recommend!

    1. admin

      Hey Shane, thanks for letting me know about the programs recommended link. I am actually working on that this evening. I want to recommend the same program I showed Dave in the comments below. He was also interested in a good e-mail program. Check out Aweber. Below are the reasons why I like them.

      1) They have a starter 6 lesson course and e-book that gives you a certificate when you complete it. You’ll be writing great e-mails within a week.

      2) Their customer service is absolutely amazing! It is 24/7 and in America!

      3) They currently have a 30 day trial and their regular version is just $19.00 per month.

      Check out this link for the 30 day free trial.

       Love to hear what you think of the program if you decide to take their 30 day test drive.

  6. Teresa

    Really glad I stumbled upon your article! Amongst all the things needed to make a successful online business flourish, setting up an email list has been something I needed to do for quite a while now. 

    You’ve managed to explain why it’s important in an easy to understand approach. I’m really interested in which email programs you’ve recommended, however, the link doesn’t work Can you point me in the right direction? Thanks.

    1. admin

      Hi Teresa. You are absolutely right. An e-mail list is so important to get people the information, products, and services they are looking for. A good e-mail newsletter can really help others out that crave great information.

      I personally use Aweber and I have recommended to a couple others here in the comments.

      Their customer service is 24/7, they have a 30 day free trial here, and their program is really easy to use.

      They even have a 6 lesson training course that gives you a certificate at the end 🙂 I like them.

      I am going to do a full review of multiple e-mail programs in the coming days but Aweber is my personal favorite.

      If you take it for a test drive let me know. I always love to receive feedback. It lets me share that same feedback with others.

      Thanks Teresa!

      – Jay S.

      1. Teresa M

        Great, thanks so much. Could you give a idea of how much it would be after the trial period? Thanks

        1. Jay S

          I apologize for not addressing that initially, It is $19.00 a month after the free trial.

          Hope this helps.

          – Jay S.

  7. Zayn Hiew

    Hey Jay & Cheryl,

    Your article provide me with great knowledge about  e-Mail marketing. I am about to start my email marketing campaign and looking for free email service providers (autoresponder) as l had limited budget.

    My purpose is to build up my email list by get visitors to sign up to my newsletter. l don’t intend to promote any product for the time being. I am looking into MailChimp as they offer 1st 2,000 subscribers free and 10,000 free emails per month, do you think l should sign up with them or any other provider.

    Thank you for your advice.


    1. admin

      Hi Zayn,

      Mailchimp is a very reputable provider and I like them a lot. I personally use Aweber due to their customer service and free 6 lesson course that comes with their 30 day free trial here

      There are a couple others that you might want to look at as well below. They also come with free trails and come with some great features. Based on what you are looking to do with it you’ll be able to find the right fit.

      GetResponse is another good program. There’s a link for their free trial below. – This is an extremely robust program for all of your marketing needs

      ConvertKit -This is a great for integrating from another platform and like the way they approach e-mail marketing. Here’s there available free 14 day trial they have right now

      Hope this helps Zayn. Keep a heads up for more articles about the best affiliate marketing tools and their reviews.

      – Jay S.

  8. Strahinja


    Thanks for this post. I want to open subscribe button on my site soon and to start filling email list. My friend told me that he used Get Response and that it’s nice for the start. He also had some webinars so he used Pro package, but I’m not still planning to have some webinars, so I don’t know if I should use Email (basic) package, and if I even need this particular platform.

    I didn’t understand everything he said, he mentioned also Infusionsoft, but that is apparently for funnel and something else. I just started learning about email marketing, so I’m not sure where to go first. I feel more motived to do something about it when I read this post, because it seems that it really boosts your business.

    I didn’t know that a lot of people love to be approached by e-mail. It is kinda natural, but now that I read this, I’m definitelyspeeding up things. I just want to start basic list, so that I can send my posts and affiliate links, no major product ads or something like that.

    Do have any advice where to start? Should I take some plugin on WordPress or MailChimp package..?

    Do I need to take course in email marketing or just to do more research?

    If you have an idea, please let me know.

    Best regards,


    1. admin

      Hi Strahinja,

      I’m happy you now see the value in e-mail marketing. It is such a huge market. It is not going anywhere anytime soon. It does evolve and change as time goes on and it’s always good to keep up.

      I personally use Aweber and really like it. I have called customer service at 1:00 AM when I couldn’t figure out something and they were friendly and efficient. They even sent me a free shirt!

      It’s $19.00 a month but they have a free 30 day trial here

      To answer your question. They have a free 6 lesson e-mail auto-responder course when you sign up.

      Would love to know if it looks like something that work for you and your thoughts.

      Thanks Strahinja!

      – Jay S

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