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Category: E-mail Marketing Tools

These are e-mail marketing tools used for your e-mail lists. These tools can be used for retention purposes, newsletters, along with managing and tracking your e-mail lists.

Twitter Business Leads – Leveraging Twitter To Grow Your Business

Twitter Business Leads – Leveraging Twitter To Grow Your Business

You’ve come to this particular page because you are most likely a business owner and you are looking to grow your business quickly by using twitter business leads. Maybe you’re an aspiring business owner and you know that Twitter is an extremely powerful platform that can bring you loads of new leads daily without costing you a fortune. If you’re not sure if Twitter is for you take a look below.

Let me give you a quick idea of how powerful Twitter is and how this article is going to show you how to grab a slice of this massive pie.

Check out a few statistics from 2018:

  • 330 Million Monthly Active Users (69 Million in the USA)
  • 36 Percent are 18-29 years old
  • 28 percent have a college degree
  • 30 percent of twitter users make $75,000 or more

Twitter company statistics amplifying the importance of using twitter

Now I don’t want to bore you to death with an enormous amount of statistics but I want to make sure you can grasp how large and powerful Twitter is. If you think the above statistics were impressive just wait until we talk about the business statistics.

Let’s just say If Twitter was not an online social media platform, but instead was a two headed monster… We would have a really big problem on our hands. 🙁

Getting back to business. This is what you are going to learn from this article:

  • What Does Twitter Do For Small Businesses (Breaking Down The Numbers)
  • Why Twitter Brings In Great Business Leads
  • Capturing Attention & Engaging Your Leads
  • Running Twitter Business Leads On Autopilot
  • Converting Twitter Business Leads Into Sales

Why Twitter Brings In Great Business Leads?

Twitter platform and percentage of businesses that recommend using twitter for leads

A whopping 93% of people that follow businesses plan to buy something. 69% of them have already made a purchase based on something they saw from one of their feeds.

Customer service is an excellent way to connect with your customer using Twitter and statistics show quality customer service drastically changes how the person views the company. A happy engaged customer will retweet there experience which exponentially increases brand awareness for your business.

Through a Nielsen study it was found that 25% of people purchasing a new vehicle in the U.S. said that Twitter had some role in their buying decision. Another Neilsen study showed that  wireless cell phone companies showed a 6.8% increase in customer sales after seeing a TELCO(Telecomunnications Company) ad. Overall 41% of Twitter users purchased some sort of product within 30 days once being exposed to an advertisement on the platform.

Taking into account all of those statistics it is easy to see why Twitter brings in great business leads. Now a major question you might be thinking is how do you capitalize on this huge lucrative market… Well, it’s not as difficult or costly as you might think. In the next section we are going to take a look at some of the best tools out there that make capturing Twitter business leads efficient, profitable, and engaging.

How To Bring In Twitter Business Leads

Chart of Twitter Business Needs

It is all about providing valuable content consistently. Users go to Twitter for many different reasons. As we talked about in the first section, a large percentage of them are going for information to make better purchasing decisions. If that’s what the customer wants then that’s what you want to give them.

Posting video content has pretty much become the standard when it comes to capturing leads and providing information people want to watch. By 2019 global consumer internet will be 80% of all internet traffic. That’s happening in just a few months seeing as how we are at the end of 2018.

The more followers you have will lead to a bigger audience and sharing content with more people that are interested in what you have to offer. It is important that you are gaining followers efficiently and you are targeting the followers interested in your products and/or services. Check out ManageFlitter as they allow you to target your exact customers with keywords, who others are already following, and countless other search features. You can quickly follow 1000 twitter users daily that directly relate to your target market.

How To Capture Their Attention & Engage Your Leads

Twitter Customer Business Engagement

Engagement is defined as the people that are directly interacting with the content that you are creating. They can engage by recommending your product, commenting, clicking your link, or sharing. Sharing is the most powerful way for your content to get to a massive audience.

It is great to engage with other brands, products, services as well. When you share, like, and comment on their content it grabs their attention right away and they are more likely to take note of your posts.

The reason retweeting others content is so powerful is because Twitter works on a reciprocal model in where sharing others content those brands and people are much more likely to engage with you.

When putting out your content, studies have shown that short 80-110 word tweets are the most effective. Sharing a large variety of links to your best content is also very important. Make sure that you are sharing others content. If it’s all about you and your brand awareness it won’t work well.

You want to be sure you are not tweeting too much as that can be annoying to your followers. I know that it’s important to space out your tweets. I always provide valuable content that is highly targeted to my particular customer.

How To Turn Twitter Business Leads On Autopilot

red auto pilot button

According to Hubspot the most effective posting time is from 12:00 to 3:00 PM on weekdays. Another noteworthy time is 5:00 PM with the highest retweets and posting between 12:00 PM-6:00 PM showed the highest click through rate.

With those times being mentioned it is best to have posting management tools such as Socialoomph, Agora Pulse, and Sendible. These programs all have free trials ranging from 7 days to 30 days. These programs let you schedule tweets at exact times, with your chosen content, and track your tweets. You’ll know exactly how effective your tweets are be able to see if adjustments are needed.

I want to review how you are able to place your campaign on autopilot. Create great relevant content for your business or niche. Post that content with no more than two hashtags. Hashtags are key terms that relate to the content such as #photooftheday, #fashion, #beautiful. More than two hashtags takes away from the content. Use a posting management and analytics tool to make your campaign organized, efficient, trackable, and with consistent content. Be aware of the best posting times that were learned from extensive research.

Converting Twitter Business Leads Into Sales

I love sales picture

In order to convert these leads into sales you will need to have a call to action in your tweets. Something that tells people that are interested in your information to simply go here to find out more.

You’ll need a link in your tweets directing users to your blog, capture page, or great information resources from another website.

Please see more information on capture pages and sales funnels here. These capture pages build your e-mail list and have excellent one time offers along with capturing hyper targeted twitter business leads. Once you have these leads you’ll want to reach out to them by e-mail. Creating a valuable and attractive e-mail is essential to grabbing their attention and driving them to purchase your products or services. Check out our Best E-mail Marketing System article for more information on how to create an amazing e-mail marketing system using beautiful templates and segmenting your audience.

 

Conclusion

content is king when it comes to attracting twitter business leads

Now it should be clear that capturing Twitter business leads is an essential tool to have in your tool belt. Twitter is a powerhouse when it comes to growing your business, promoting your products and services to a massive audience. It is also overall one of the easiest platforms to use. Of course if following the steps stated above to leverage twitter business  leads.

The management tools mentioned in this article are important but what is the most important is content. It’s best to promote your products or services and thinking about the benefits of your prospect to be successful. Please see the Importance of Writing Research to better understand how the customer dictates your content in your particular market space.

Sharing others content while really building lasting relationships with company brands and people cannot be overstated. You need to be social as it’s called social media for a reason. Be as social as possible with the goal of helping others find the products and services they need. Let’s and help find solutions to some of their biggest problems.

The Best E-mail Marketing System- Build, Engage, & Sell Your Audience

The Best E-mail Marketing System- Build, Engage, & Sell Your Audience

When it comes to e-mail marketing one of you most valuable assets is your e-mail list. Your customers and prospects are the lifeblood of your business. It’s essential to provide your subscribers with excellent content, but it is equally important to effectively build your list. Building your list is simply taking the quality content you have created and sharing it with other like-minded people. Once you have the content it will be about using the best e-mail marketing system.

Where Am I Today?

When it comes to e-mail marketing, consistency is very important. You will need to be sure the content is relevant, exciting, and that subscribers are looking forward to opening your e-mails.

You might not even have an e-mail list right now as you are reading this. Maybe your e-mail list is very small or perhaps you have a huge e-mail list and you want to focus on best catering to your subscribers.

No matter where you are with your e-mail list right now, this article is going to show you the power of having great content, organizing that content, and using the best e-mail marketing system that delivers content at the right times to the right people. This system is working for you no matter what you’re doing, where you are in the world, or whether you’re awake or sleeping.

The best e-mail marketing system available is only as good as the content that goes into it. I am going to show you why e-mail marketing is one of the most effective marketing models in 2018 and has been for many years.

This is what you are going to learn today:

  1. The importance of e-mail newsletters and e-mail automation
  2. Why use HTML templates and how to setup autoresponder e-mails
  3. Integrating your e-mail lists with other services
  4. Placing sign up forms on your website to build your list quickly
  5. Why tracking e-mails and segmenting your subscribers are needed for a successful e-mail marketing campaign
  6. What to look for when researching the best e-mail marketing solutions

E-mail Newsletters And E-mail Automation

An e-mail newsletter is something that your customer is going to expect on a regular basis when you have information they are interested in. This is a place to share guides, blog posts, news, products, reviews, personal recommendations, tips, announcements and any other creative ideas you can think of.

72% of customers prefer to be approached by e-mail. One of the main reasons for creating a newsletter is that it generates regular website traffic. The engagement levels on social media platforms such as Facebook and Twitter are declining rapidly as people are inundated with spam messages.

Newsletters on the other hand are the opposite. The person on the other end of the e-mail had requested information on that particular subject. They are familiar with the sender and are more willing to trust and act on the information sent to them. It is very important the content is what they are expecting and the subject lines grab their attention.

When it comes to finding the best e-mail marketing system it should be able to track e-mail clicks, opens, and delivered e-mails. We will discuss this more toward the bottom of this article.

The newsletters you create need to be unique, your own, and used for multiple different areas of your business. There aren’t going to be any new regulations anytime soon restricting how you can send your custom newsletters, or any large cost increases to your campaigns.

E-mail nowadays is on just about every smartphone in the country. When you send a beautiful attention grabbing e-mail the  potential prospect will see that e-mail instantly. No matter where they are or what they might be doing. Please take a look at How To Create An Effective Newsletter.

Using HTML Templates And Autoresponder Follow Ups

HTML Templates make your e-mail newsletters stunning. You’ll have a professional eye catching e-mail newsletter in just a few minutes. Below are just a few examples of the professional looking HTML templates that can be used with your e-mail newsletters.

best email marketing system

The above templates are just samples of the types of templates you are able to use. There is a template for every kind of business imaginable…

This is where it gets fun! The best e-mail marketing solutions let you choose from countless beautiful templates for your e-mail messages and setup an automated but personalized system. You can create e-mail campaigns for specific types of customers and place them onto different campaigns based on their activity. More on that in just a bit.

Integrating Your E-mail Lists

It is really important to use only one e-mail marketing program. No matter which program you decide to use you want to make sure that your e-mail marketing is not strictly linked to one website.

If you were to stop using a particular website or something were to happen, you do not want to lose all the hours spent building e-mail campaigns. It is best to have a program that takes your e-mail campaigns wherever you go. No matter what the subject, target market, or website, you can integrate those e-mails with multiple websites and software platforms. Once you find the best e-mail marketing system that fits your needs, it’s best to just stick with it. No need to change what works well for you.

Sign Up Forms On Your Website

All of the information you have read so far is essential to a successful e-mail marketing campaign. What is equally important and comes before all this fun stuff is the sign up form on your website. That of course is the section on your website where you have a place for visitors to put their name, e-mail, and any additional information you might want.

There are various styles and ways to collect information from pop up offers, giveaways, lead magnets, and simple forms at the top and bottom of your web page.

It is important to know the various ways you are able to collect that information. Please check out our best tools to capture e-mail information to become familiar with the best strategies, tools, and techniques.

Tracking Subscribers And Segmenting Your Subscribers

If you have made it this far then you are no doubt serious about using one of the most powerful forms of marketing on the planet and to find the best e-mail marketing system. Let’s go over a really cool feature which has to do with segmenting your audience.

Let’s say that Jayne signs up to receive your Top Baking Recipes E-mail Newsletter. When Jane receives your third e-mail newsletter you can see she clicked on a new blueberry pie recipe. Thanks to today’s sophisticated e-mail tracking you’re able to see this information in real time. You can then set her up onto an e-mail campaign that has pie recipes, tips, and other recipes similar to blueberry pie.

The great part about all of this is that it is automated and already setup before Jane even had that pie recipe craving! What you are able to do with different e-mail campaigns is mind boggling. Once you set these campaigns up it is like baking a cake in the microwave. You can set it and forget it!

Tracking your subscriber activity is so important and is so valuable. You want to know which of your e-mails are being opened, at what times, and who is opening them. By knowing these things you’ll learn the best types of e-mail templates to use, how to best word your e-mails and make the needed adjustments. Remember, at the end of the day you are working hard to best cater to your e-mail list.

 

Finding The Best E-mail Marketing System…

Alright. So you have now read through this information and you are pumped up and finally ready to put your e-mail campaign in place. Or maybe you are ready to switch over your e-mail campaign software to better manage and grow your list. Either way let’s take a look at what’s important when looking for the best e-mail marketing system.

  • It’s good to know how long the company has been in business and their reputation.
  • Make sure they have excellent customer service. Questions and challenges arrive and 24/7 customer support is best.
  • You want to have hundreds of ready to go HTML templates to choose from covering just about any business.
  • It’s important to have the ability to create sign up forms to place on your website to continue to build your list.
  • The option to integrate your e-mail list with important tools such as Paypal and WordPress.
  • E-mail tracking statistics which include delivered rates, link clicks, e-mail opens, and website views.
  • Able to segment your audience by sending e-mails based on personal preferences, location, and previous e-mail actions.
  • It should be easy to create eye catching e-mail templates with a simple drag and drop program
  • Easy to create e-mail sequences and autoresponders
  • A free trial that lets you explore everything the program has to offer to make a good decision without being rushed.

If interested you can check out which e-mail programs we recommend. We review customer service quality, features, company reputation, ease of use, and compare to other programs.

Overall E-mail Marketing Takeaways

Whether you are a regular brick and mortar business, online marketer, affiliate marketer, or even a network marketer finding the best e-mail marketing system is extremely important. Continuing to engage with your customers and prospects is essential to a sustainable business.

This article hopefully gave you some information on how powerful e-mail campaigns are, the amazing features available, and what to look for when choosing the right e-mail campaign program. Now it’s time to apply this information and share your business, ideas, and creativity with the world!

Jay S.