You’ve come to this particular page because you are most likely a business owner and you are looking to grow your business quickly by using twitter business leads. Maybe you’re an aspiring business owner and you know that Twitter is an extremely powerful platform that can bring you loads of new leads daily without costing you a fortune. If you’re not sure if Twitter is for you take a look below.
Let me give you a quick idea of how powerful Twitter is and how this article is going to show you how to grab a slice of this massive pie.
Check out a few statistics from 2018:
- 330 Million Monthly Active Users (69 Million in the USA)
- 36 Percent are 18-29 years old
- 28 percent have a college degree
- 30 percent of twitter users make $75,000 or more
Now I don’t want to bore you to death with an enormous amount of statistics but I want to make sure you can grasp how large and powerful Twitter is. If you think the above statistics were impressive just wait until we talk about the business statistics.
Let’s just say If Twitter was not an online social media platform, but instead was a two headed monster… We would have a really big problem on our hands. 🙁
Getting back to business. This is what you are going to learn from this article:
- What Does Twitter Do For Small Businesses (Breaking Down The Numbers)
- Why Twitter Brings In Great Business Leads
- Capturing Attention & Engaging Your Leads
- Running Twitter Business Leads On Autopilot
- Converting Twitter Business Leads Into Sales
Why Twitter Brings In Great Business Leads?
A whopping 93% of people that follow businesses plan to buy something. 69% of them have already made a purchase based on something they saw from one of their feeds.
Customer service is an excellent way to connect with your customer using Twitter and statistics show quality customer service drastically changes how the person views the company. A happy engaged customer will retweet there experience which exponentially increases brand awareness for your business.
Through a Nielsen study it was found that 25% of people purchasing a new vehicle in the U.S. said that Twitter had some role in their buying decision. Another Neilsen study showed that wireless cell phone companies showed a 6.8% increase in customer sales after seeing a TELCO(Telecomunnications Company) ad. Overall 41% of Twitter users purchased some sort of product within 30 days once being exposed to an advertisement on the platform.
Taking into account all of those statistics it is easy to see why Twitter brings in great business leads. Now a major question you might be thinking is how do you capitalize on this huge lucrative market… Well, it’s not as difficult or costly as you might think. In the next section we are going to take a look at some of the best tools out there that make capturing Twitter business leads efficient, profitable, and engaging.
How To Bring In Twitter Business Leads
It is all about providing valuable content consistently. Users go to Twitter for many different reasons. As we talked about in the first section, a large percentage of them are going for information to make better purchasing decisions. If that’s what the customer wants then that’s what you want to give them.
Posting video content has pretty much become the standard when it comes to capturing leads and providing information people want to watch. By 2019 global consumer internet will be 80% of all internet traffic. That’s happening in just a few months seeing as how we are at the end of 2018.
The more followers you have will lead to a bigger audience and sharing content with more people that are interested in what you have to offer. It is important that you are gaining followers efficiently and you are targeting the followers interested in your products and/or services. Check out ManageFlitter as they allow you to target your exact customers with keywords, who others are already following, and countless other search features. You can quickly follow 1000 twitter users daily that directly relate to your target market.
How To Capture Their Attention & Engage Your Leads
Engagement is defined as the people that are directly interacting with the content that you are creating. They can engage by recommending your product, commenting, clicking your link, or sharing. Sharing is the most powerful way for your content to get to a massive audience.
It is great to engage with other brands, products, services as well. When you share, like, and comment on their content it grabs their attention right away and they are more likely to take note of your posts.
The reason retweeting others content is so powerful is because Twitter works on a reciprocal model in where sharing others content those brands and people are much more likely to engage with you.
When putting out your content, studies have shown that short 80-110 word tweets are the most effective. Sharing a large variety of links to your best content is also very important. Make sure that you are sharing others content. If it’s all about you and your brand awareness it won’t work well.
You want to be sure you are not tweeting too much as that can be annoying to your followers. I know that it’s important to space out your tweets. I always provide valuable content that is highly targeted to my particular customer.
How To Turn Twitter Business Leads On Autopilot
According to Hubspot the most effective posting time is from 12:00 to 3:00 PM on weekdays. Another noteworthy time is 5:00 PM with the highest retweets and posting between 12:00 PM-6:00 PM showed the highest click through rate.
With those times being mentioned it is best to have posting management tools such as Socialoomph, Agora Pulse, and Sendible. These programs all have free trials ranging from 7 days to 30 days. These programs let you schedule tweets at exact times, with your chosen content, and track your tweets. You’ll know exactly how effective your tweets are be able to see if adjustments are needed.
I want to review how you are able to place your campaign on autopilot. Create great relevant content for your business or niche. Post that content with no more than two hashtags. Hashtags are key terms that relate to the content such as #photooftheday, #fashion, #beautiful. More than two hashtags takes away from the content. Use a posting management and analytics tool to make your campaign organized, efficient, trackable, and with consistent content. Be aware of the best posting times that were learned from extensive research.
Converting Twitter Business Leads Into Sales
In order to convert these leads into sales you will need to have a call to action in your tweets. Something that tells people that are interested in your information to simply go here to find out more.
You’ll need a link in your tweets directing users to your blog, capture page, or great information resources from another website.
Please see more information on capture pages and sales funnels here. These capture pages build your e-mail list and have excellent one time offers along with capturing hyper targeted twitter business leads. Once you have these leads you’ll want to reach out to them by e-mail. Creating a valuable and attractive e-mail is essential to grabbing their attention and driving them to purchase your products or services. Check out our Best E-mail Marketing System article for more information on how to create an amazing e-mail marketing system using beautiful templates and segmenting your audience.
Now it should be clear that capturing Twitter business leads is an essential tool to have in your tool belt. Twitter is a powerhouse when it comes to growing your business, promoting your products and services to a massive audience. It is also overall one of the easiest platforms to use. Of course if following the steps stated above to leverage twitter business leads.
The management tools mentioned in this article are important but what is the most important is content. It’s best to promote your products or services and thinking about the benefits of your prospect to be successful. Please see the Importance of Writing Research to better understand how the customer dictates your content in your particular market space.
Sharing others content while really building lasting relationships with company brands and people cannot be overstated. You need to be social as it’s called social media for a reason. Be as social as possible with the goal of helping others find the products and services they need. Let’s and help find solutions to some of their biggest problems.