Classified ads were one of the highest grossing revenue sources for your local daily newspaper. Back when I was a kid in the 90’s you would go through the classified ads to find garage sales, cars for sale, job listings, and countless other things. I remember selling my comic book collection at about 9 years old. It sure would have been nice to post online classified ads instead of using the local newspaper. I might have had a better chance to sell my old stuffed animals and WWF VHS tapes….
We now fast forward to 2018 where we can now post online classified ads pretty easily. Craigslist had a big part in hurting the newspaper industries revenue. Classified ads were very expensive in your local newspapers back then and Craigslist blew them out of the water with free ads online. These were and still are today, online marketing ads that work.
My Father worked for the newspaper industry as a district manager for distribution for more than 30 years. The delivery of the old school hard copy newspaper versus the rising digital empire has been going on for nearly two decades. A newspaper in hand and a coffee cup in the other is a tradition dating back generations. Well at least in my household… That tradition has been slowly dying and today it’s amazing how incredibly effective it is to post online classified ads.
Here is what you are going to know how to do by the time you finish reading this article:
- Why Classified Ads Must Have An Incredible Offer To Blow People Away
- Why An Incredibly Unique Compelling Headline
- Creating A Headline That Makes Their Jaw Drop
- Why Build An Entire Ad On One Specific Action
- Now Just Tell Them What To Do
- Turn Multiple Exposures Into Multiple Sales (Never Just Once!)
- Our Top 10 Places To Post Online Classified Ads For Free
- Classified Ad Posting Software (Classified Ads Posted For You)
How To Develop Online Marketing Ads That Work
When you post online classified ads you want to get the most bang for your buck. Now when I say bang for your buck I am not necessarily talking about actual dollars. If you are posting an ad on a free website it can be time consuming and you might be wasting your time.
If you spend an hour trying to figure out how to navigate the site and another hour creating your ad, that’s a long two hours. With time being so valuable if you end up with little to no results for those 2 hours it might be more frustrating then paying for something that didn’t work. Alright let’s talk about how to post online classified ads that work.
Nowadays you see the same classified ads for the same products. The same headlines for the same business opportunities. Everyone wants to know how to get rich quickly without having to do any of the hard work. Well… It’s time for you to be different. These are the 5 things that are going to make you not only different but successful when posting online classified ads.
- Incredible Offer
- Jaw Dropping Headline
- Action Based Ad
- Call To Action
- Multiple Exposures
Alright, so now you have an idea of the 5 mandatory tasks for posting online classified ads successfully.
Let’s dig in a bit deeper to those 5 topics right now.
Create An Incredible Offer They Simply Cannot Refuse
Think about what you are offering. Think really hard about what your competition is doing. What do their ads look like and how are they attracting visitors. Go look on Craigslist, Ebay Classifieds, and any others you are familiar with. When you find your same exact products or services offered by others, look at their ads. Which ones catch your eye and why?
Look at it this way. Are you creating a classified ad in a way that if you saw the ad yourself would want to buy the product or service? If not then what are you really doing… You can’t slap together a quick sloppy ad like everyone else and hope to get results.
Take the ad or ads in your niche that caught your eye. Now take that ad and make it 10 times better! That’s right, I want you to see how you can take that ad that initially caught your eye and make it 10x better! What kind of offer can you put together… How much value can you give them? What is an offer that you wouldn’t be able to refuse…
It’s time to focus, put your thinking cap on, and put together some real value. We are not talking about fake bonuses and fluff information. We are talking about providing that prospect multiple ways to solve their problems. How many great solutions and bonuses can you give your target market for them to want to ultimately buy from you…
Put Together A Headline That Makes Their Jaw Drop
The very first thing someone sees when deciding if they want to know more of what you have to offer is the headline. If your headline isn’t catchy, unique, and nearly jaw dropping their just going to move onto the next ad. Go check out some past e-mails from your inbox that had catchy titles you opened. Look at some classified ads online and find some catchy headlines. Find out what other successful marketers are doing.
You have one chance at a title that makes that prospect want to find out more of what you have to offer. It’s just like going out on a first date. Ask your husband or wife if they remember your first date and you’d be surprised at what they say. If you’re married I’m sure it went pretty well. 🙂
The Entire Ad Needs To Be Based On One Specific Action
Now you have your incredible offer in place, your jaw dropping headline, and it’s now time for them to read your ad and take action. Think about what you want them to do. Do you want them to call you? E-mail you? Provide their e-mail, click a link to your video or website?
You’ve figured out what you want them to do and it’s time to create the mind blowing offer! You’ve got them where you want them, don’t become lackluster now.
Create bullet points of each benefit the prospect will receive if they take the action you want. This is something you need to really think about. Remember that these are benefits that would make you want to take action right away.
I want to be clear. This is absolutely not the time to tell them your whole life story and/or tell them every detail about your product or service. You just want them to take that one action you decided prior to creating these juicy benefits. We are taking baby steps to success here. You need to crawl before you can walk.
Now Just Tell Them What To Do
If you have been able to put together all of the above steps and they read to the end of your offer… Well then you’re a rockstar! It’s also clear you’re very creative, and follow instructions well. Here comes the easiest part. Tell them what they need to do.
You would be surprised that when you do all the steps correctly prior to this step, but don’t provide a clear action step it can all fall apart very quickly.
You need to capitalize on the hard work you put in to get them to this point and tell these people to click here. At this point you have the authority to take them to the next step. They have gone through your value ladder and will do what you tell them to do.
Please see our Best Sales Funnels To Freedom article to learn more about building your value ladder.
Turn Multiple Exposures Into Multiple Sales
When somebody showed you something for the first time did you jump right on the bandwagon and purchase the product or service? Maybe you did, but most likely you didn’t. It’s because before we buy something we want to know more about it. We probably want to do some online research, talk to a few friends, maybe even write an e-mail to the company. They are no different then you or I. They have their own buying process which takes time.
7 is the amount of times on average that a person needs to be exposed to a product before making a buying decision. That means you need to have a system in place if that person does not make a purchase when they first see your product or service. It’s a beautiful thing that once you have their e-mail you have at least 7 additional opportunities to present that same offer showing them even more value!
Please see The Best E-mail Marketing System – Build, Engage, & Sell Your Audience which shows you how to use the best auto-responders on the market and correctly present multiple exposures of your product or service. This e-mail system is also excellent to offer additional products and services.
Our Top 10 Places To Post Online Classified Ads For Free
Classified Ad Posting Software
At this point you have learned the ins and outs of how to go about creating a great, effective and profitable classified ad. Right above there’s a section with 10 of our top free classified ad sites. I would love to see you apply what you’ve learned to post online classified ads that truly work and get you where you want to be financially and spiritually. 🙂
Depending on how much time you have on your hands it can be extremely time consuming posting the same ad on multiple sites. Copying and pasting your ad is pretty easy but going through the steps on different websites takes time. In addition having to learn some of the website interfaces to post ads can be draining.
Please check out our free e-book offering HERE. For the next few days we are including $597.00 of free software with the e-book. An e-book that details everything you need to know about posting ads to multiple websites simultaneously. This is a software that puts those ads on autopilot.
You’ll be able to post online classified ads to thousands of free ad sites. It’s great if you’re looking for a lot of exposure throughout the United States. If you are selling your bike or a car it is not necessarily designed for that. It can still be used, but I wouldn’t recommend it. I would recommend this quick read Craigslist Goldmine for buying and selling on Craigslist.
What We Learned
If you are going to post a classified ad you better be sure you have a great offer lined up. There is no putting together a half cocked ad, expecting to get rich, and then going shopping for a brand new Porsche. Your ad needs to have an insanely creative jaw dropping headline. Take a look at the National Enquirer picture I posted above. Be sure it relates to your product or service. 🙂
You must be focused on the prospect taking one action. One action only! You need to know what that is before you create your ad. Your ad needs to tell them what to do when they are finished reading. What is the next step… Don’t be scared to tell them what to do. You were able to attract them to your ad, have them click on your ad, read your entire ad you cannot let them just wander away. That’s what happens when there is no clear action plan in place.
Remember people want to buy the products and services that you have. We live in America and people love to buy things that make their lives better, easier, and happier from people they know, like, and trust.
How are you going to make the lives of your fellow Americans better, easier, and more enjoyable…
– Jay S.